Press Releases
Spire Global Builds Momentum in Eastern States for Sales of Sony Videoconferencing Via Cardone, Solomon and Associates
Spire Global extends its reach in the east by appointing Cardone, Solomon and Associates as its manufacturer's representative.
For Immediate Release
VAN NUYS, Calif./EWORLDWIRE/Sep. 5, 2007 --- Spire Global - Sony's exclusive sales arm for its IPELA(R) line of IP-based videoconferencing endpoints and accessory products in the U.S. - is extending its reach across the country with the appointment of Cardone, Solomon and Associates (CS&A). Working as its manufacturer's representative firm for the Eastern region of the United States, CS&A takes on sales and sales support of Spire Global's line of Sony videoconferencing products in New York, New England and the mid-Atlantic states.
"As Spire Global put together the sales strategy to drive the Sony videoconferencing business in the US, a critical component was finding the right partners. The talent and experience of CS&A coupled with its reputation and considerable reach into the audio/video (A/V) consultant and audio/video integrator community made this selection the right one for us," said Joe Sorrentino, Spire Global's senior vice president.
Since 1997, Cardone, Solomon and Associates has specialized in audio, video and control systems for the integration market. The award-winning firm maintains offices in the metropolitan New York, Albany, Boston, and Washington, D.C. areas. The company is recognized for its involvement in projects with organizations such as ABC, CBS, ESPN, Columbia University, Major League Baseball's corporate headquarters, the New York Stock Exchange, and St. Patrick's Cathedral.
"The CS&A team was the clear choice to handle the East Coast," said Sorrentino. "Its strong focus in the video and audio space and its proven track record of delivering exceptional value to its customers created a natural synergy between CS&A and Sony's products. CS&A has worked several high-profile projects in the broadcast space where Sony is a leading player. Valuable relationships with A/V consultants have resulted in work with other Fortune 50-500 companies in the Northeast, across the United States and globally. This is a great fit, and the CS&A team will be a valuable extension of the Spire Global sales team. We are delighted with the partnership."
According to Cardone, Solomon & Associates Partner John Cardone, "We represented Sony's videoconferencing products on other occasions and were curious how Spire Global planned to build the Sony videoconferencing brand. When we learned more about the new direction Sony has chosen to take with Spire Global and how the company is going to market with this product line, we welcomed the opportunity and look forward to working with the high-caliber, experienced Spire Global team."
About Spire Global
Headquartered in Van Nuys, Calif., Spire Global is a newly-formed, independently-owned company founded by A/V industry veterans in August of 2006 to be the exclusive sales, marketing and support arm for Sony videoconferencing in the 48 contiguous United States and Alaska.
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